Internet Marketing Tips and Quips for Aspiring Marketers

What's Your Internet Klout?

Klout is a fairly new tool that  uses its own specially-designed algorithm to provide you with a "measurement of your overall online influence." While it is still being highly debated whether Klout's score provides a real value beyond just bragging rights, the tool could be used to potentially identify thought leaders on the Internet a.k.a. really good stuff for companies.

While I am sure many of you seasoned social media veterans are exclaiming "But there already are many of those types of tools you dummy!" try to hear me out for now at least. The Klout algorithm relies on 35 different variables extracted from Facebook and Twitter in order to measure a person's True Reach, Amplification Probability and Network Score. An individual's Klout score is based on a scale of 0-100 and is "highly correlated to clicks, comments and retweets" related to the content they produce.

What is interesting about the Klout algorithm is that it is intuitive enough to deduce how many "active" followers and friends a person actually has, rather than merely calulating the often baseless numbers that appear on a person's profile. If a person has 500 Twitter followers but only actively engages with 200 of them, this is taken into account. This element which seems to imperative for an accurate score is a unique function in this type of measuring tool.

My advice is to keep your eye on Klout as the debate about its value continues on. But in the mean time why not check out what your Klout score would be and get a fun badge just for kicks.

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