Internet Marketing Tips and Quips for Aspiring Marketers

New Media & Technology Terms Index

If you want to be an online marketer, marketer, or just someone who understands the Internet, here are some basic but very important terms to know like the back of your hand. More advanced terminology to follow soon!

AdSense- Google’s online advertising program that delivers contextually relevant advertising on websites and pays on a pay per click or per impression basis.  Many bloggers use AdSense to generate revenue for their blogs.

Advocacy blog- A blog with a mission. The author’s purpose is to advance a particular point of view and influence public opinion. Advocacy blogs are often used to raise money for a cause either through partnership programs, contextual advertising or direct donations. – A website popularity engine owned by, Alexa is best known for allowing a user to view a site’s traffic patterns inbound links and competitors.

A-List- Jargon used for an influential blogger, generally used as an adjective: “a-list blogger.”

Bandwith- A term for data transfer rate (DTR) the amount of data that can be carried form one point to another in a given time period.

Banner ad- A graphic image advertisement used on web pages. When a visitor views the ad on the page its called an impression if the visitor clicks on the banner and is sent to the sponsor’s website the event is known as a click through.

Blog- Short for Web log online journal intended for public consumption- series of entries posted to a single website page in reverse chronological order.

Blogswarm- An event in which thousands of bloggers comment on the same story or news event usually with strong opinions.

Blogger- Someone who writes for or maintains a blog.

Blogosphere- The online community of bloggers and the content they publish.

Blogpulse- blog search engine operated by Neilsen Buzz Metrics.

Category- A feature in bloging that allows a blogger to post topics together by topic categories which can be labeled by tags or elements.

Citizen journalist- An amateur journalist who usually publishes online by using a blog or community website.

Click- a click is an action that triggers an event.

Connection- On LinkedIn, a relationship between two members that allows each to see each others personal information and connections similar to Facebook friends.

Consumer-Generated Media- also called user generated media- a broad term referring to content posted on blogs/ online content.

Consumerist- one of the most prominent consumer advocacy sites on the web consumerists gathers and republishes consumer experiences and also provides news and advice.

Conversation- in social media refers to two-way communication facilitated by blogs and other personal  publishing tools– in marketing, it is the evolution of sales pitch into discussion. a social bookmarking website that allows members to store categorize, annotate, and share favorite web pages. social news site in which users submit and vote on online content the more popular the page the more prominent its position on the site.

eBook – electronic book can be downloaded and read on a computer or any other device with an Internet connection.

Feed- push technology used to syndicate web content. Users subscribe to feeds through an aggregation program  which downloads new content.

Follower- popularized by Twitter- a type of social network relationship in which one member unilaterally chooses to monitor another member’s comments and acitivity according to their privacy settings.

Friend- in social media terms, a relationship between two members of a social network in which both parties agree to exchange information with each other on an ongoing basis.

Hosting Site- a website that houses, serves and maintains files for other websites. Blogger and Wordpress are two popular blog hosting sites.

Hyperlink- an icon, image, or text that brings the reader to another location when clicked.

Link baiting-catchall terms for practices intended to attract search engine traffic and links from other websites catchy headlines to contests to attract attention.

Link blog- a blog that primarily contains links to other websites.

LinkedIN- social network for business professionals that enables members to build relationships through direct and indirect contacts for generating business value.

Long tail- a frequency distribution pattern in which most occurrences cluster near the y axis and a long distribution curve tapers along the x axis- this type of pattern describes business models of deriving a large percentage of income from sales from low volume products- i.e. targeting niche demographics with specific products rather than mass market with mass products.

Moblog- blog maintained using a mobile device

Moveable type- business blogging software for bloggers to track when other blogegrs have linked to their posts by Six Apart ltd.

News feed- In Facebook, a constantly updated list of activities and messages provided by members of a person’s friend network.

Open social- created to resolve the problem of duplication across social networks- provides common application programming interfaces that participating networks can employ to share information.

Page View- a request to load a single HTML page- website traffic is expressed in terms of page views.

Page Rank- after Google’s Larry Page- a web page’s prominence in Google Search results determined by the Google algorithm- factors include title, keywords, and link prominence.

Permalink- permanent link assigned to an individual blog post.

Podcast- digital audio or video programming that can be streamed over the Internet or downloaded to a portable device.

RSS-  abbreviation for Rich Site Summary or Really Simple Syndication- RSS is a publish and subscribe mechanism that delivers information automatically to a subscriber.

Server- program that awaits and fulfills requests form a client- a web browser is a client of a web server.

Social Bookmarking- social network where members store share annotate and comment upon information found on the Internet.

Social network-an online community in which members discuss topics of common interest- usually have personal profiles and relationships.

Tag- a keyword label that a use can assign to online content to help categorize.

Tag Cloud- visual representation of a site’s content as determined by its most important tags. Frequently used tags appear larger than other tags, making it easy for views to determine what topics a post covers.

Technorati- a popular search engine for blogs.

Time shifted media- audio or video content that is downloaded and stored locally for playback at the user’s convenience.

Trackback- allows a blogger to know when someone else has linked to their blog.

Twitter- a microblog using posts of 140 characters known as tweets.

Viral marketing- encourages the spread of information by word-of-mouth buzz or guerilla marketing.

Vlog- video blog

Web 2.0- O’Reilly Media founder Tim O’Reilly- “The web as platform,” Web 2.0’s definition has evolved to encompass a range of technologies involved in the continuous development of the technologies of the Internet.

White box social network- provides social networking features for organizations to construct their own networks for marketing, market research and other business purposes.

Wiki- server program that allows users to collaborate in formatting content of a website- any authorized user can edit a site’s content including other contributions by other users.

Wikipedia- the Internet’s largest online encyclopedia maintained entirely by anonymous contributors published in over 250 languages.

Word-of-mouth marketing- encourages customers to promote brands by sharing recommendations with each other.

Wordpress- open source blog publishing and hosting site distributed under general public license.

XML- Extensible Markup Languages- flexible way to create common information formats.

Yelp- a location–based social network in which members share recommendations and reviews of local businesses etc.

Youtube- video sharing site acquired by Google in 2006.

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