AdSense- Google’s online advertising program that delivers contextually relevant advertising on websites and pays on a pay per click or per impression basis. Many bloggers use AdSense to generate revenue for their blogs.
Advocacy blog- A blog with a mission. The author’s purpose is to advance a particular point of view and influence public opinion. Advocacy blogs are often used to raise money for a cause either through partnership programs, contextual advertising or direct donations.
Alexa.com – A website popularity engine owned by Amazon.com, Alexa is best known for allowing a user to view a site’s traffic patterns inbound links and competitors.
A-List- Jargon used for an influential blogger, generally used as an adjective: “a-list blogger.”
Bandwith- A term for data transfer rate (DTR) the amount of data that can be carried form one point to another in a given time period.
Banner ad- A graphic image advertisement used on web pages. When a visitor views the ad on the page its called an impression if the visitor clicks on the banner and is sent to the sponsor’s website the event is known as a click through.
Blog- Short for Web log online journal intended for public consumption- series of entries posted to a single website page in reverse chronological order.
Blogswarm- An event in which thousands of bloggers comment on the same story or news event usually with strong opinions.
Blogger- Someone who writes for or maintains a blog.
Blogosphere- The online community of bloggers and the content they publish.
Blogpulse- blog search engine operated by Neilsen Buzz Metrics.
Category- A feature in bloging that allows a blogger to post topics together by topic categories which can be labeled by tags or elements.
Citizen journalist- An amateur journalist who usually publishes online by using a blog or community website.
Click- a click is an action that triggers an event.
Connection- On LinkedIn, a relationship between two members that allows each to see each others personal information and connections similar to Facebook friends.
Consumer-Generated Media- also called user generated media- a broad term referring to content posted on blogs/ online content.
Consumerist- one of the most prominent consumer advocacy sites on the web consumerists gathers and republishes consumer experiences and also provides news and advice.
Conversation- in social media refers to two-way communication facilitated by blogs and other personal publishing tools– in marketing, it is the evolution of sales pitch into discussion.
Del.icio.us- a social bookmarking website that allows members to store categorize, annotate, and share favorite web pages.
Digg.com- social news site in which users submit and vote on online content the more popular the page the more prominent its position on the site.
eBook – electronic book can be downloaded and read on a computer or any other device with an Internet connection.
Feed- push technology used to syndicate web content. Users subscribe to feeds through an aggregation program which downloads new content.
Follower- popularized by Twitter- a type of social network relationship in which one member unilaterally chooses to monitor another member’s comments and acitivity according to their privacy settings.
Friend- in social media terms, a relationship between two members of a social network in which both parties agree to exchange information with each other on an ongoing basis.
Hosting Site- a website that houses, serves and maintains files for other websites. Blogger and Wordpress are two popular blog hosting sites.
Hyperlink- an icon, image, or text that brings the reader to another location when clicked.
Link baiting-catchall terms for practices intended to attract search engine traffic and links from other websites catchy headlines to contests to attract attention.
Link blog- a blog that primarily contains links to other websites.
LinkedIN- social network for business professionals that enables members to build relationships through direct and indirect contacts for generating business value.
Long tail- a frequency distribution pattern in which most occurrences cluster near the y axis and a long distribution curve tapers along the x axis- this type of pattern describes business models of deriving a large percentage of income from sales from low volume products- i.e. targeting niche demographics with specific products rather than mass market with mass products.
Moblog- blog maintained using a mobile device
Moveable type- business blogging software for bloggers to track when other blogegrs have linked to their posts by Six Apart ltd.
News feed- In Facebook, a constantly updated list of activities and messages provided by members of a person’s friend network.
Open social- created to resolve the problem of duplication across social networks- provides common application programming interfaces that participating networks can employ to share information.
Page View- a request to load a single HTML page- website traffic is expressed in terms of page views.
Page Rank- after Google’s Larry Page- a web page’s prominence in Google Search results determined by the Google algorithm- factors include title, keywords, and link prominence.
Permalink- permanent link assigned to an individual blog post.
Podcast- digital audio or video programming that can be streamed over the Internet or downloaded to a portable device.
RSS- abbreviation for Rich Site Summary or Really Simple Syndication- RSS is a publish and subscribe mechanism that delivers information automatically to a subscriber.
Server- program that awaits and fulfills requests form a client- a web browser is a client of a web server.
Social Bookmarking- social network where members store share annotate and comment upon information found on the Internet.
Social network-an online community in which members discuss topics of common interest- usually have personal profiles and relationships.
Tag- a keyword label that a use can assign to online content to help categorize.
Tag Cloud- visual representation of a site’s content as determined by its most important tags. Frequently used tags appear larger than other tags, making it easy for views to determine what topics a post covers.
Technorati- a popular search engine for blogs.
Time shifted media- audio or video content that is downloaded and stored locally for playback at the user’s convenience.
Trackback- allows a blogger to know when someone else has linked to their blog.
Twitter- a microblog using posts of 140 characters known as tweets.
Viral marketing- encourages the spread of information by word-of-mouth buzz or guerilla marketing.
Vlog- video blog
Web 2.0- O’Reilly Media founder Tim O’Reilly- “The web as platform,” Web 2.0’s definition has evolved to encompass a range of technologies involved in the continuous development of the technologies of the Internet.
White box social network- provides social networking features for organizations to construct their own networks for marketing, market research and other business purposes.
Wiki- server program that allows users to collaborate in formatting content of a website- any authorized user can edit a site’s content including other contributions by other users.
Wikipedia- the Internet’s largest online encyclopedia maintained entirely by anonymous contributors published in over 250 languages.
Word-of-mouth marketing- encourages customers to promote brands by sharing recommendations with each other.
Wordpress- open source blog publishing and hosting site distributed under general public license.
XML- Extensible Markup Languages- flexible way to create common information formats.
Yelp- a location–based social network in which members share recommendations and reviews of local businesses etc.
Youtube- video sharing site acquired by Google in 2006.
No comments:
Post a Comment